Transformers: Robots in Disguise to be Aired on Cartoon Network

Transformers: Robots in DisguiseLots of Cartoon Network fame rose up in recent times: first they introduced a new smartphone app which’ll apparently revolutionize how kids watch cartoons, and now the network’s picking up Michael Bay’s explosion extravaganza into a new series called “Transformers: Robots in Disguise” (a whole new experience, to not be confused with 2001’s same name project).

The new show will leave a great mark at the franchise as a whole, because of its previous realizations, which aired on the HUB Network (who went to become the ‘Discovery Family’ in its rebranding) will now migrate to Cartoon Network, therefore shifting property rights paradigms out of the blue, for better or worse.

The President of global entertainment and licensing for Hasbro, Inc. and Hasbro Studios (where the whole ‘transforming robots’ saw its inception) named Stephen Davis said that Robots in Disguise will set a whole new chapter in the narrative arc of The Transformers universe, which’ll sport more humor, unforgettable adventures and cooler animation than its predecessor series, setting a unique style that will make kids really happy when they see it.

He continues to explicate that lots of kids ideas about whether they like The Transformers or not were heard (and the kids weren’t shy at all) before the creators finally decided how the new robots concept should be conveyed in the future. Robots in Disguise will develop Decepticon and Autobot characters which the kids can easily relate to, thus making them the “most relatable” cartoon characters that ever ‘lived’ in a ‘transforming cars’ universe.

Another Hasbro representative, Finn Arnesen, claimed that the top viewed network for kids aged 9-14 and 6-11 is none other than Cartoon Network, so the show, having the same demographic precedence, will undoubtedly air there.

Finn concludes that sealing the new Cartoon Network partnership will coincide with Transformers’ 30th anniversary, making the most out of the, as he claims, “iconic event”.

The new show – Transformers: Robots in Disguise will be aired in the first quarter of 2015 on Cartoon Network.

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